OXFAM Intermon is the Spanish division of OXFAM, a NGO that works for human development, human rights and fair trade. They comercialise several alimentary goods such as coffee and chocolate bars, coming from fair trade producers from all over the world, but specially from Africa.
The chocolate bars needed a redesign, as OXFAM Intermon was starting to sell the product on supermarket aisles, and needed to compete against the market leaders. They needed to communicate the values of the brand, but give the packs a new look & feel, to attract new consumers and keep the loyal ones.
My proposal is based on the authenticity concept:
+ Fair Trade Producers
+ Human Values
+ High-Quality Origin