Actif Logo Design


ACTIF is a physical rehabilitation distributor based in Gijón, Spain. It focuses in provide the best products to anyone who wants to live an active life regardless of having physical disabilities or sport injuries.

The main idea for the logo was the concept of movement. I tried to simplify it to the minimal expression, by the use of a zig zag stroke. The four edges of the symbol point at the four directions: up, down, left and right, and the inner space, which has been left empty, is surronded by a closed stroke. This is the mission of ACTIF: to protect and to escort the movement.

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